Terms of Service

These Terms of Service ("Terms") govern your access to and use of Fueld, including our mobile application, website, and professional portal (collectively, the "Service"), operated by Fueld AI Ltd ("Fueld", "we", "us", or "our"). By accessing or using the Service, you agree to be bound by these Terms.

1. Acceptance of Terms

By creating an account, downloading our mobile application, or accessing our professional portal, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you may not use the Service.

2. Description of Service

Fueld is a health intelligence platform that connects your nutrition, activity, sleep and stress data to deliver personalised insights. We provide the Service through:

  • Consumer app — personalised health intelligence, AI food recognition, wearable integration, tracking and educational content for individual users.
  • Professional portal — a platform enabling nutritionists, dietitians, personal trainers and other health professionals to support clients who have granted them access.
  • Website — educational content, our professional directory, blog, glossary and marketing information.

3. Account & Eligibility

You must be at least 18 years old to create a Fueld account. You agree to provide accurate, current and complete information, keep it up to date, keep your login credentials secure, and accept responsibility for all activity under your account. Notify us immediately at hello@fueld.ai if you suspect unauthorised use of your account.

Professional portal users must provide valid professional credentials and maintain appropriate licensure. We may verify credentials and suspend accounts that fail to meet professional standards.

4. Acceptable Use

You agree not to use the Service for any unlawful purpose or in any way that could damage, disable, overburden or impair it. Prohibited activities include:

  • Violating any applicable laws or regulations
  • Transmitting harmful, threatening, abusive or harassing content
  • Attempting to gain unauthorised access to our systems or other users' accounts
  • Using automated systems to access the Service without permission
  • Reverse-engineering, decompiling or disassembling our software
  • Sharing your account credentials with others
  • Using the Service to provide medical advice without appropriate licensure

5. Health & Medical Disclaimer

Fueld supports general health, nutrition and wellbeing awareness. It is not a medical device and is not intended to diagnose, treat, cure or prevent any disease or health condition.

Insights, recommendations and calculations provided through the Service are informational only and are not a substitute for advice from a qualified healthcare professional. Always seek professional advice before making significant changes to your diet, exercise or lifestyle, particularly if you have an existing health condition, are pregnant, or are taking medication.

You should not use Fueld if you have, or are recovering from, an eating disorder or any condition for which calorie or macro tracking may be harmful.

Professional portal users are responsible for ensuring their advice complies with applicable professional standards, scope of practice and regulatory requirements in their jurisdiction.

6. Subscriptions, Free Trials, Billing & Renewals

Some features require a paid subscription. Our consumer subscriptions are currently offered as tiered plans (for example, our Core and Pro tiers), each available on a monthly or annual basis. The plans available, their features, current prices, applicable taxes and any introductory or promotional pricing are shown at the point of purchase on our website and within the app. By subscribing, you agree to the price and billing terms presented to you at that time.

Free trials. Certain plans include a free trial (for example, our Pro tier currently includes a 7-day free trial when started via fueld.ai). Trial availability and length may vary by plan and by the platform you sign up on (our website, the Apple App Store or Google Play). Unless stated otherwise, you will not be charged until your trial ends, and you may cancel at any time before the end of the trial to avoid being charged. If you do not cancel, your paid subscription will begin automatically and the applicable fee will be charged.

Billing channels. Depending on where you subscribe, your subscription may be billed by: (a) Fueld via our payment processor, Stripe, for subscriptions purchased on our website; or (b) the Apple App Store or Google Play for subscriptions purchased in-app. Subscription entitlements may be managed on our behalf by RevenueCat. The party that bills you also determines where you manage or cancel your subscription.

Automatic renewal. Subscriptions renew automatically for successive periods (monthly or annually, as selected) at the then-current price, unless cancelled before the renewal date.

Managing and cancelling. You can cancel at any time. Subscriptions purchased on our website can be managed through your account settings or the Stripe customer portal; subscriptions purchased in-app must be managed through your Apple App Store or Google Play account settings. Cancellation takes effect at the end of your current billing period, and you keep access until then.

Price changes. We may change our prices, plans or tiers from time to time. We will give you reasonable notice of any change before it takes effect, and the new price will apply from your next renewal.

Professional portal. Subscriptions to our professional portal are separate from consumer subscriptions, are typically charged per practitioner or seat, and may include their own free trial (currently 30 days, including a limited number of clients). Portal subscriptions are billed via Stripe. Clients invited by a professional may require their own app subscription, billed separately.

7. Refunds

Except where required by law (including applicable consumer rights), subscription fees are non-refundable once a billing period has begun. For subscriptions purchased through the Apple App Store or Google Play, refunds are handled by Apple or Google in accordance with their policies. If you believe you are entitled to a refund, contact us at hello@fueld.ai.

8. Promotional Offers, Discount Codes & Referrals

From time to time we may issue discount codes, referral codes or other promotional offers ("Codes"). Each Code is subject to the specific terms stated at the time of issue, such as eligibility, duration, redemption method and expiry.

  • Codes must be used lawfully and for their intended purpose within the stated validity period.
  • Codes cannot be exchanged for cash, transferred, resold or combined with other offers unless expressly permitted.
  • Where a referral code is used, both you and the referred person must meet the relevant conditions (such as being a new user or maintaining an active subscription for a set period).
  • Where a discount applies to a subscription, it typically applies to the first billing period only unless stated otherwise, and remaining promotional benefits may be forfeited if you cancel or downgrade.
  • We may cancel, modify or refuse redemption of a Code if we reasonably believe it has been misused, shared publicly or obtained fraudulently, and promotional offers may be withdrawn at any time subject to availability.

9. Your Content

You retain ownership of the content and data you upload ("Your Content") but grant Fueld a worldwide, non-exclusive, royalty-free licence to host, process, display and use it as necessary to provide the Service. You confirm you have the right to share any content you upload. We may remove or restrict access to content that violates these Terms or applicable law.

10. Intellectual Property

The Service, including all content, features and functionality (other than Your Content), is owned by Fueld and protected by intellectual property laws. You may not reproduce, distribute, modify or create derivative works without our written permission.

11. Privacy & Data Protection

Your privacy is important to us. Our collection and use of personal information is governed by our Privacy Policy, which forms part of these Terms. Professional portal users handling client health information are responsible for complying with applicable data protection laws and for obtaining any necessary consents.

12. Warranties & Liability

The Service is provided "as is" and "as available" without warranties of any kind. To the maximum extent permitted by law, Fueld disclaims liability for any loss, damage or injury resulting from use of the Service. Our total liability to you will not exceed the amount you paid us in the 12 months before the event giving rise to the claim. Nothing in these Terms limits our liability for fraud, wilful misconduct, or death or personal injury caused by our negligence.

13. Termination

We may suspend or terminate your account immediately if you breach these Terms or misuse the Service. You may delete your account at any time through your profile settings. On termination, your right to use the Service ends, and we may delete your account and data after a reasonable period, subject to our data retention obligations.

14. Changes to the Terms

We may update these Terms from time to time. If we make material changes, we will notify you (for example, by app notification or email). Continued use of the Service after changes take effect means you accept the updated Terms.

15. Governing Law & Disputes

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, except where consumer protection laws in your country of residence provide otherwise.

16. Contact

If you have questions about these Terms, please contact us at:

Email: hello@fueld.ai (general) or legal@fueld.ai (legal)

Fueld AI Ltd, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

Last updated: 7 July 2026